Oh Sweet Lordy, why?

*Following excerpt taken from Popular Science article on lethal does of peppers*

Looking to top LeFevre and win a place in the Guinness Book of World Records is Anandita Dutta Tamuly, a woman from India who devoured 60 Bhut Jolokia peppers—the hottest pepper in the world—in just two minutes on national television. But she might not have anything on Mexico's Manuel Quiroz, who also wants a shot at the eating record and can squeeze habanero juice into his eyes without blinking.

Did you read that last sentence!? What kind of twisted soul do you have to be to voluntarily squirt habanero pepper juice into your eyes? AHHHHH!!!!